My Journey Through Saudi Arabia

​In the past three years, my journey across Saudi Arabia—through travel, work, and interactions with its people—has given me a unique perspective on the country's ambitious transformation and Vision 2030. This initiative is leading the nation and its people towards modernization and global integration, infusing Saudi society with a sense of hope and vitality unique in the complex balance of preserving Saudi Arabia's deep-rooted traditions while adapting to the fast-paced changes of the modern world.

One of the most striking examples of this ambition is The Line, which I have worked with for the past three years and is part of NEOM. This project, envisioning a future of urban living devoid of traditional city layouts, emphasizes sustainability, efficiency, and quality of life. It is a testament to Saudi Arabia's commitment to pioneering high-concept urban planning.

Economically, the country is diversifying, tapping into its vast mineral reserves to reduce oil dependency and positioning itself as a critical player in the global supply chain. The burgeoning mining sector and initiatives like the launch of Riyadh Air, aimed at bolstering the tourism industry, reflect strategic steps towards economic diversification. Similarly, the electric vehicle initiative Ceer underscores the forward-looking approach to innovation and sustainable development amidst challenges like high temperatures and water scarcity.

Socially, it is navigating a nuanced path towards liberalization. The evolving dress codes, offering greater leniency and reflecting the country's evolving social landscape, are part of a broader effort to balance respect for traditions with the aspirations of a globally connected population. Despite criticisms, strategic investments in global sports signify a deliberate attempt to engage with the world, boosting national pride and offering new opportunities for youth.

Culturally, the lifting of cinema bans and the growth of the film industry mark Saudi Arabia's ambition to become a cultural powerhouse. These developments, alongside strategic diplomatic maneuvers and the Public Investment Fund's global investments, illustrate the country's efforts to redefine its international image and economic footprint.

Reflecting on my time here, the profound optimism and sense of pride among the Saudi people are palpable. The unique relationship between Crown Prince Muhammad bin Salman and the citizens, characterized by deep mutual trust, has significantly bridged the gap between leadership and the populace, fostering a vibrant, forward-moving society. This trust has catalyzed a nationwide transformation, touching every facet of Saudi life.

Witnessing these changes, I've seen the country not just as a place of giga-projects like NEOM but as a community on a collective journey towards a more prosperous, inclusive society. This "Saudi experience," akin to the "American dream," emphasizes a communal pursuit of growth, transcending mere infrastructure to touch the hearts and minds of its people.

The enduring impact of the trust between the Crown Prince and the Saudi people stands out. This mutual respect and confidence have spurred a transformation that promises to redefine every aspect of Saudi life, presenting a compelling leadership and societal engagement model.

The unfolding of Vision 2030 will be a fascinating narrative to follow. It represents an ambitious set of initiatives and a profound transformation touching the economic landscape, social norms, and Saudi Arabia's global ambitions. As the country strides towards crafting a future that honors its past while boldly embracing new possibilities, its journey offers valuable insights for the Middle East and the world.

This bold vision initially drew me to the country. Yet, the warmth of Saudi hospitality and the richness of its culture keep pulling me back and calling it my second home. Hospitality, in its essence, isn't about transforming people; it's about providing a space where transformation can naturally occur. And this is precisely what Saudi Arabia and its people have offered me.